Picture this: It’s a warm April morning, the ocean breeze is salty and sweet, and every direction you look — there’s a Jeep. A lifted Wrangler cruising A1A. A Gladiator decked out in neon gear. A vintage CJ5 parked bumper-to-bumper with a brand-new Grand Cherokee. If that sounds like your kind of paradise, then Daytona Beach in April is calling your name for Jeep Beach Week!

Because Jeep Beach 2026 is officially on the calendar, running April 17–26, and it is going to be one for the books. 🎉

What Is Jeep Beach & Why Should You Care?

Jeep Beach is the world’s largest Jeep-exclusive event, and it calls Daytona Beach home every spring. We’re talking 200+ vendors, off-road obstacle courses, live entertainment, food trucks, a massive beach parade, and tens of thousands of Jeep enthusiasts from across the country converging on the World’s Most Famous Beach for an entire week.

And here’s the thing: even if you don’t own a Jeep, this event is one of the most electric, family-friendly, dog-welcoming weeks Volusia County has to offer. The whole city buzzes. There’s energy around every corner. And the best part? Jeep Beach has donated over $4.5 million to local charities over the years — so every dollar you spend here goes back into the community we love.

The Full Jeep Beach 2026 Schedule Breakdown

The big weekend is April 24–25 at Daytona International Speedway, but the festivities kick off April 17 and run all the way through April 26. Here’s a peek at what’s happening throughout the week:

• April 19 — Jeep Beach 5K & Fun Run. Yes, there is a 5K. Yes, Jeeps will be watching you.
• April 21 — Speedway Laps. Drive your Jeep around the iconic Daytona International Speedway. Bucket list unlocked.
• April 22–23 — Off-Road Experience. Tackle real obstacles. Mud optional (but encouraged).
• April 24–25 — Main Event at the Speedway. The vendor village, live entertainment, show-and-shine, and the energy that makes Jeep Beach Jeep Beach.
• All week — World’s Most Famous Beach Parade, with thousands of custom Jeeps rolling down the beach. Bring a lawn chair.

Check out the full Jeep Beach 2026 schedule for exact times, ticketing info, and everything in between.

Beyond the Speedway: The Best of Daytona During Jeep Week

The beauty of Jeep Beach is that the entire city gets in on the fun. Here’s where to soak it all in:

Hit the Beach

The World’s Most Famous Beach is 23 miles of wide, hard-packed sand — and yes, you can still drive on it. During Jeep week, the beach ramp area turns into a rolling showroom of custom builds. Grab a spot, crack a cold one, and watch the parade of rigs. There’s truly nothing else like it.

Bring Your Pup

Jeep culture and dog culture have a lot in common: loyal, adventurous, and a little loud. Volusia County has four designated dog-friendly beach areas — head to Lighthouse Point Park in Ponce Inlet for a dog-friendly inlet beach with stunning lighthouse views, or walk the boardwalks at Smyrna Dunes Park for 73 acres of pure Florida magic. For a full guide to dogs on the beach, the Volusia County Beach Safety page has everything you need.

Eat Like a Local

Don’t settle for festival food all week. After the show floor, fuel up right. Down the Hatch in Ponce Inlet has been serving legendary waterfront seafood since 1977 — order the She Crab Soup and thank us later. Racing’s North Turn is built on the actual spot where NASCAR’s original beach racers made the turn, making it the most historically satisfying burger in Florida. And for a big salty beach bar energy, Ocean Deck Restaurant & Beach Club has live reggae and cold drinks directly on the sand.

Explore the Area on Two Wheels

Sneak away from Jeep madness for an afternoon on the Ormond Scenic Loop & Trail — a 34-mile National Scenic Byway through Tomoka State Park and Bulow Creek with zero stoplights and canopies of live oaks dripping with Spanish moss. It’s the perfect palate cleanser between days of Jeep-induced sensory overload.

Where to Stay: Your Salty Dog Jeep Beach Base Camp

Here’s a hard truth: hotels during Jeep Beach week book out months in advance and charge peak pricing. A Salty Dog Vacations rental gives you more space, a full kitchen, private outdoor areas, and a place to actually unwind after a big day. Here are three of our highest-rated picks for your Jeep Beach stay:

Jewel of the Shores Oceanfront Estate | Rooftop Lounge | Game Room

4 Bedrooms · 3 Bathrooms · Sleeps 12 · Daytona Beach Shores · Pet Friendly · Oceanfront

This one is legendary. A rooftop lounge with panoramic ocean views, a designer game room, and direct beach access — all minutes from the Speedway. Pack in up to 12 guests and live like the legends you are. Rooftop cocktails after a day on the show floor? Yes please.

Sandbar Beachfront Estate | Pool, Hot Tub, Sleeps 26

7 Bedrooms · 4 Bathrooms · Sleeps 26 · Daytona Beach · Pool & Hot Tub · Pet Friendly · Oceanfront

Rolling in with the whole crew? The Sandbar is your answer. Seven bedrooms, a private pool, a hot tub, and direct beach access for up to 26 guests. This is the kind of place where you host a pre-parade breakfast and a post-show bonfire all in the same day.

Sunrise Cottage | Direct Oceanfront House

2 Bedrooms · 2 Bathrooms · Sleeps 6 · Daytona Beach · Pet Friendly · Oceanfront

Not rolling with a big crew? This charming direct oceanfront cottage is made for couples or small groups who want all the Jeep Beach excitement with a cozy, private home to return to. Steps from the sand, pet-friendly, and exactly the right speed for a low-key Jeep week escape.

Book direct at mysaltydogvacation.com and save up to 15% compared to Airbnb and VRBO. No platform fees. No middleman. Just more money for cold drinks and Jeep merch.